Monday, October 30, 2006

Korea Weekend Box Office - Oct. 27-29

THE DEVIL WEARS PRADA was the No. 1 film last weekend, despite a relatively modest rollout (239 screens), thanks to Korea's plethora of On Style-watching young women. On Style is a TV station in Korea popular with young professional women... the kind of channel that shows a lot of SEX & THE CITY and FRIENDS and OPRAH. Over the last few years, that demographic has become the main driving force of many trends over here. Young Korean women watch more TV than men do, go to Starbucks, eat at TGIFRidays and, of course, shop.

TRACES OF LOVE, the opening film from the Pusan Film Festival, opened in second. I have nothing special to say about this melodrama (I already made a few comments in my PIFF opening story a couple of weeks ago).

TAZZA bounced back to No. 3 this week, and has now topped 6-million admissions, making it the about the eight-biggest movie ever in Korea (depending on who's counting).

ONE PIECE is some silly Japanese animation. Don't feel bad if you have never heard of it.
This WeekTitle........................................Release DateScreens NationwideWeekend Attendance (Seoul only)Total Attendance
1.The Devil Wears Prada10.26239129,800479,000
2.Traces of Love10.26315101,900420,100
3.Tazza: The High Rollers9.2736784,0006,181,000
4.Righteous Ties10.1938179,0001,217,000
5.Hearty Paws10.2630976,700400,700
6.Radio Star9.2719039,4001,733,700
7.One Piece10.261409,50036,300

(Source: Film2.0)

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