Korea Weekend Box Office - Oct. 27-29

THE DEVIL WEARS PRADA was the No. 1 film last weekend, despite a relatively modest rollout (239 screens), thanks to Korea's plethora of On Style-watching young women. On Style is a TV station in Korea popular with young professional women... the kind of channel that shows a lot of SEX & THE CITY and FRIENDS and OPRAH. Over the last few years, that demographic has become the main driving force of many trends over here. Young Korean women watch more TV than men do, go to Starbucks, eat at TGIFRidays and, of course, shop.

TRACES OF LOVE, the opening film from the Pusan Film Festival, opened in second. I have nothing special to say about this melodrama (I already made a few comments in my PIFF opening story a couple of weeks ago).

TAZZA bounced back to No. 3 this week, and has now topped 6-million admissions, making it the about the eight-biggest movie ever in Korea (depending on who's counting).

ONE PIECE is some silly Japanese animation. Don't feel bad if you have never heard of it.

This Week	Title........................................	Release Date	Screens Nationwide	Weekend Attendance (Seoul only)	Total Attendance
1.	The Devil Wears Prada	10.26	239	129,800	479,000
2.	Traces of Love	10.26	315	101,900	420,100
3.	Tazza: The High Rollers	9.27	367	84,000	6,181,000
4.	Righteous Ties	10.19	381	79,000	1,217,000
5.	Hearty Paws	10.26	309	76,700	400,700
6.	Radio Star	9.27	190	39,400	1,733,700
7.	One Piece	10.26	140	9,500	36,300

(Source: Film2.0)