Pop Goes Vietnam

This is kind of random, but a long interview I did with the BBC Vietnam has just been published. In Vietnamese. So if you can read Vietnamese (and, really, who can't these days?), check it out.

The reasons for the interview are because of the great popularity that Korean TV, music and pop culture is having in Vietnam these days, and to talk about how the lessons of the Korean entertainment industry might be applicable to a place like Vietnam. That second reason in particular was a big motivator for me to write POP GOES KOREA in the first place.

I really believe that in the future, we are going to see more and more local cultures staking out space in the world pop culture scene, much as Korea has done over the past decade. Vietnam still has a long way to go, but I hope they can make it. What a great sign that would be for other countries that worry about their local cultures in the face of the Western entertainment industry.